Merci New York Styling Portfolio: Donna Morgan Bridesmaids Editorial Campaign

I just adore it when Merci New York is commissioned to style editorial campaigns...  They're one of my favorite projects to work on - especially when the line is as stunning and chic as the haute new Donna Morgan Bridesmaids collection!  When I styled this project, I was literally surrounded in gorgeous goodness... Not only was it a blast to work on, but the dresses were so chic, and I have great inspirational images to share with our blog readers as well!  Win-win, right? Here's a bit of the behind the scenes...

From Merci New York's initial pow-wow on the project, to our line preview with the Donna Morgan design team, detailed location scouting, careful model casting and all the stylistic steps in between, the shoot was a treat to help concept and create.  

As you can imagine, "styling" the photoshoot was much more than just putting gorgeous dresses on the models and accessorizing them to a tee - it was mostly about thinking about who the Donna Morgan bridesmaid is - and making sure that we aesthetically captured in her the campaign. The beauty of the Donna Morgan collection is that it is wonderfully diverse.  To prove that, we styled the campaign with specific vignettes in mind - from a garden party, city soiree, black tie affair or outdoor fete, with hope that our resulting looks really showcased the versatility of Donna Morgan for a variety of brides across the country.

 

Photoshoot Credits:
Styling by Merci New York
Flowers by Jessie at Fleurs NYC 
Photography by Trent Bailey Photography
Hair and makeup by Facetime Beauty Concierge
Jewelry compliments of the Nordstrom Wedding Suite

Clutches and handbags by "Merci New York for Madame Mathilde"

From Donna Morgan… Donna Morgan, known for its fashion forward silhouettes and incredible price point, is excited to announce its new bridesmaids’ collection for Spring 2013. The line will capture the same style, craftsmanship and affordability as the daywear. Making its debut at Bridal Market Week in New York City, October 13 -15, the new collection is ideal for the bride who wants stylish, fashion-forward dresses at prices her friends will appreciate.
For Spring 2013, Donna Morgan offers a collection of 40 styles in a variety of silhouettes and fabrications. Keeping with tradition, the core of the Donna Morgan collection is created each season in silk chiffon. In addition to the timeless fabrications, this collection marks the debut of new fabrics such as tulle, silk georgette and organza.
For the fashion-forward bridesmaid, the collection includes peplum, fit-and-flair and sheath silhouettes. These new shapes transform the classic wedding into a chic affair that displays the bride’s personal sense of style. A vast variety of color and texture are offered to match and compliment every bride’s vision. Dusky shades such as “amethyst,” “midnight” and “grey” pair well with the evening city wedding while lighter, airy shades such as “hint of mint,” “blush” and “peach fuzz” are offered for a casual day time affair. Classic silhouettes in silk chiffon fall at the practical price point of $158, while fashion-forward styles range from $178-$198 — affordable without compromising style. The Donna Morgan styles work well as guests-of dresses, an added benefit to both the bride and her maids.
To launch the new Spring 2013 collection, Donna Morgan collaborated with chic wedding stylist Jacqueline Weppner from Merci New York and New York photographer Trent Bailey  for campaign images that have a real wedding feel. The campaign was shot at the iconic Surrey Hotel on Manhattan’s Upper East Side and captured six unique bridal party stories.